Inventory
VIN decode, Carfax on scan, photos synced to the lot, pricing rules per rooftop.
Tour inventory → Dealer-management · one crew
One crew for the lot.
One crew for the lot.
One inbox for the team.
Flash Fender runs inventory, CRM, deals, billing, and an AI voice agent in a single tab. Built for independents who don't have time to babysit five dashboards.
- Independents only Dealer-principal owned
- Certified 2026 SOC 2 Type II
- 99.97% · 30-day AI voice uptime
- 11 days to first deal Median onboarding
Five modules. One roof. Built for the way independents actually work.
Every module runs in the same tab, against the same customer record. Switch context once, never re-enter a VIN or a phone number.
CRM & leads
AI voice + SMS + email, follow-ups that fire themselves, AI-graded lead scoring.
Tour CRM →
Billing
Host invoices on your domain. Stripe under the hood. ACH and card, audit-tracked.
Tour billing → Why Flash Fender
Built by operators who got tired of switching tabs.
The first version came out of a 47-store group in the Northeast that couldn't find a DMS fast enough. The current one is the third rewrite, and the only one we run on a Cloudflare-native stack. No third-party CRM, no third-party voice, no third-party desking — because every handoff was a missed call.
Read the case studies
Freshly shipped
All changelog → What's new this week
Voice handoff v3 — sub-1.2s escalation
Handoff latency cut to 1.2s P95 with new sentinel-trigger for human requests.
Role-based access — scope templates
Five pre-built role templates (Owner, GM, Sales, F&I, Biller) plus custom-scope editor.
Quick answers
Are you a franchise DMS?
No — we build for independents. Single rooftop, multi-rooftop, dealer groups. We do not enforce OEM brand-template logic or franchise reporting.
How long does migration take?
Median onboarding is 11 days: VIN + customer import on day 1, deal jacket and finance wired by day 7, live by day 11. We do the import work with you.
Do I have to use the AI voice?
No — it's a module. Skip it entirely or layer it on later. Your phone tree, your choice. Most teams turn it on month 2 once the CRM is humming.
Can I host on my domain?
Yes. Customer billing portal, sign-in, and signed PDFs all run on your domain. We sign a wildcard cert via Let's Encrypt and you keep your DNS.
Spin up a tenant in 4 minutes.
Import your VINs, hook a Stripe account, and book a closer. Free for 14 days, no card.